About Us

Our People:

Our team of writers and account executives will provide solutions based on rich backgrounds and extensive writing experience. You can find out more about the professionals who will serve you when visiting Our Team page.

Our Company:

Writing Career Coach was born out of Tiffany Colter’s writing dream. She wanted to be a writer but that meant learning about marketing. She wasn’t interested in business so she concentrated on writing novels and articles and within a couple of years was writing for regular publications and won an award for fiction.

After her husband’s cancer diagnosis in 2005 things went on hold and she set aside her writing dream in order to care for their four small daughters while Chris went through chemo and radiation. Since he was unable to work as a paramedic during treatment he read business and leadership books. After the kids were in bed Chris would tell Tiffany about what he’d read that day. The discussed ideas and Tiffany realized that writing is actually a business. She also fell in love with Michael Gerber’s idea of the “E-Myth”.

After treatment was done her husband went back to work and Tiffany went to her first national writing conference. She realized that many authors didn’t understand the business side of writing the way she did. She spent a couple of years coaching them before an encounter with a business group in New York City changed all of that. She told business people what she did and they embraced her creative marketing methods.

She started to focus on integrating the sensory details of Fiction in to her non-fiction marketing copy, and Writing Career Coach entered a new level. In four years Writing Career Coach has gone from a $140 investment from the grocery budget to a growing company employing a variety of people in a number of specialties.

With all of this one thing remains for Tiffany, stories engage people, not sales pitches. The company that began with one person and no marketing budget has used what they did to create a company that reaches companies.

Tiffany believes in her clients and when asked if what she does will really make a difference in a company’s bottom line she answers, “I built my business from $140 from my family's grocery money into a business that hit gross annual receipts of $20,000 in 3 years, with NO marketing budget, and in a dying economy. What do you think I can help YOU do?”

Now in our 5^th year, Writing Career Coach continues to grow and learn and apply what they know works to helping other companies.

FAQ An Interview With CEO Tifany Colter

Q. What advice do you have for a customer looking to hire a provider like you?

A. Be sure that you know what you want and be clear about your expectations. I offer an entire white paper on Writing for Small Business Owners, which I'm happy to email to anyone upon request at no cost when you contact me.

 With copy writing, understand that most of us charge by the word, not the hour [I am no exception].

 It is better to go with someone who has an English/Creative writing degree then a Business degree [Unless you WANT your marketing copy to sound like a term paper]. This is not to criticize business majors, but they are not taught by writers. They aren't trained to understand how to engage their readers.

 If you want your stuff to stand out, you must be different.

Q. Why does your work stand out from others who do what you do?

A. There are a number of things that make me different:

1. I've created a system that makes it EASY for anyone to write a book and AFFORDABLE for anyone to have a book written.

2. As a writer who understands both fiction and non-fiction, I help write marketing copy, website copy, white papers and other business writing that is informative AND engaging. I bring the person INTO the story of who you are and the service/product you offer.

3. For writers, I understand the life. I help you build your craft, build your platform and create ideas.

Q: What is the process to work with you?

A: Once you’ve contacted us through our website or called us directly we’ll talk to you about your company, message, market, needs and goals. When you’ve determined which of our services will best meet your needs and the amount of writing you want each month we’ll schedule an interview to get more details on this initial information. We’ll work with the designated member of your staff to determine the overall message and how to build copy that will create a cumulative effect. Typically this interview is within a week of receiving your signed contract. After that it is pretty standard process:

• We provide a list of proposed titles and word count based on your stated needs.
• We check for any additional keywords or if there are updates you’d like to make your market aware of.
• We create the articles/blogs/website copy/etc.
• You review the copy and comment
• We make changes, proofread the copy and send it to you. If you’ve arranged for us to post it, we will also do that.
• You will receive monthly invoices.

 In addition to this, periodically a member of our staff will contact you to let you know of new ideas we’ve heard about. These are not sales calls [in fact, they’re usually emails]. We just pass along information as we find it to allow you to better use our services.

Q. What do you like most about your job?

A. What I enjoy most about my job is hearing all the new stories and helping business owners see the excitement of what they do again.

By creating great marketing copy that excites potential customers, many clients see the value in their product/service again.

I also think it is great when someone works with me on their book and they say, "Wow, that was easy!"

Finally, I like giving aspiring writers hope. The publishing industry can be hard. You need the thick skin of an elephant to endure all the rejection. When I'm able to help future authors clean up their manuscripts and create a strong proposal, it makes me feel good. When I get excited emails saying "I have an agent!!" from people who wanted to quit, and that feels really great too.

Q. What questions do customers most commonly ask you? What's your answer?

A. Most people want to know what I can do for them, what services I can provide, and how much it will cost.

To provide an answer, I have to understand what their needs are, then I can create a plan to address it. From there, we figure out a payment plan that works with their budget. For businesses and speakers, my goal is always to help them recoup their investment in 3 months. I can't guarantee that, but all of my suggestions have that end goal in mind.

 For writers, I work to help them create a realistic plan for their writing and look at all available ways to use their writing gift to reach people and make a living.

Q. What are your most common types of jobs?

A. My most common types of jobs include ghostwriting articles, books, and white papers, and advising people how to use writing to create customers.

I also write/edit lots of books for speakers, businesses [needing workbooks or products], and aspiring writers. I also do developmental and content edits. Whether you want to learn how to write yourself, or you want me to do the writing, I have the skills and a team to make that possible. You can still profit in today’s writing industry, and I can help you better your writing to do just that.

Finally, I am doing more and more advising and speaking. If you need a speaker, I can speak in person at your business conferences or writing groups, or via Skype. I can also do webinars. People see something different in me and what I do, and they're asking questions.

Download the FREE White Paper: "Writing for Small Business Owners"  which shows how to use writing to increase marketing effectiveness.